JAYSON TANG's profile

Art Basel Miami/Wynwood Walls Projection Mapping

Art Basel Miami/Wynwood Walls Projection Mapping

Client: TruClear Global
In house Agency
Role: Creative Director

Being able to work in the outdoors enlarges our scope of creativity and allows us to engage with more people. Maybe it is the permeability of the public spaces and one cannot just define boundaries as easily as one would in an indoor space that people are able to interact more freely with art. 
In 2017, during the Miami Art Basel, we created an immersive visual spectacle at Wynwood Wall using Projection Technology from TruClear Global. The Wynwood Walls is an outdoor museum that brings together some of the greatest artists working in the field of graffiti and wall art to Miami. The five days event has more than 81,000 visitors. What was so special about this project was that it brought together binaries that are at the extreme ends of a spectrum, for instance, art and technology. We used the projection technology onto the graffiti wall created by a renowned local artist. 
This piece of art got a life of its own because of the projection technology and the effects created by it took the internet by storm. Also, the spectators looking at it were in awe of this amazing graffiti which connected them and showed them the bigger picture. 
Art Basel Miami/Wynwood Walls Projection Mapping
Published:

Owner

Art Basel Miami/Wynwood Walls Projection Mapping

Published: